Paper 1 Biology Essay Example | Topics and Well Written Essays - 1500 words

Paper 1 Biology - Essay Example 1. Components of physical examination The components of physical examination include inspection, palpation, percussion, and auscultation respectively. However, some physicians may choose a different sequence depending on the training. All these examinations focus on knowing more about the present condition of disease of the patient or even the most probable to occur. Inspection involves the search for signs while palpation involves the feeling for the signs. Percussion is the tapping for signs, mainly in the lung and gut examinations. Auscultation involves using the stethoscope to listen to the heart rate. Anciently, physicians listened directly through the ear. It is not mandatory that all systems will have signs but most will. Physical examination is the general examination of the human body performed by physicians. It covers most of the basic body systems, including the gut, system nerve system, lung system, and heart system. More examinations are not common but it depends on the patient’s clinical condition. Physical examination helps in confirming any persistent issues after a previous diagnosis. It also reveals persistent and hidden pathological entities. Physicians performing this examination always look for signs like the blood pressure, temperature, heart beat rate and respiratory rate. Performing physical examination incurs low costs because the only cost is, the labor cost (Memmlers, 2012). Many medical practitioners have recommended it as a screening test because it is non-invasive and significantly revealing. Doctors are important figures during this process because they make decision with regard to the patient’s clinical history. At times, physical examination requires extensive procedures involving the private body parts. In such situations, the patients must make consent. 2). Blood Pressure The measurement of blood pressure is a quick and painless process that provides the physicians with important information about the condition o f the heart and the body blood vessels. a). Doctors use the sphygmomanometer, also known as the blood pressure cuff, to measure the blood pressure. This instrument contains an inflatable cuff and a small pressure gauge attached to the cuff. The cuff wraps around the upper arm, but some wrap around the wrist or forearm. When taking the blood pressure, the doctor uses a stethoscope to the movement of blood through the arteries. The doctor will then inflate the cuff to a pressure that is higher than the patient’s systolic blood pressure. The first sound heard by the doctor through the stethoscope records as the systolic blood pressure. This occurs when the cuff’s pressure is in the process of reducing to reach stability. A second follows immediately the first whooshing one fades away (Memmlers, 2012). This is the diastolic blood pressure. The doctor measure with reference to the heart beat rate for the maximum pressure and the minimum pressure. b). Mr. Smith’s bloo d pressure was 160/100 The numerator (160) represents the systolic pressure, which is the maximum pressure of blood movement in the artery at that particular when the heart is working to supply blood throughout the body. The denominator represents (100) the diastolic pressure, which is the minimum pressure of blood movement in the artery in the moments between heartbeats and its resting state. c). The significant difference

The Consumer decision making process Essay Example | Topics and Well Written Essays - 500 words

The Consumer decision making process - Essay Example The various aspects of the Consumer Decision Making process are analysed in this paper. Reference is also made to the potential challenges that this process can set for marketers. It should be noted that a particular case has been used as an example for understanding the various phases of the process: if an individual would have to decide to buy a newspaper would he use different criteria, in the context of the above process, than if he would have to decide to buy a house? In the context of the first phase of the CDMP, the needs of the consumer in the particular point of time have to be identified (Varey 2002, p.56). In the question under examination, the potential buyer of a newspaper will realize his need to buy the newspaper; in the same context, the potential buyer of a house will realize his need to buy a house. After realizing the need for buying a product/ service, the consumer has to start searching for the particular product/ service (Burrow & Bosiljevac 2011, p.106). In practice, the above phase can be understood through the following example: the individual who is interested in buying a newspaper needs to search for a newspapers stand. An individual who is interested in buying a house has to visit a real estate agent or start checking advertisements for houses. In this phase of the process, ‘the alternatives available are evaluated’ (Burrow & Bosiljevac 2011, p.106). At this level, it is possible for a consumer to use different criteria for his buying decisions when different needs are in place (Varey 2002, p.56); for example, for buying a newspaper a criterion of quality/ content and price will be used. For buying a house price can be a leading criterion, depending on the financial status of the buyer. In the case of the house its ability to keep its quality standardized in the long term can be also a priority, according to the criteria set by the buyer. In this phase, the consumer needs to purchase the product/ service